How can I improve the specific rankings of certain keywords for my App using ASO?

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In this answer I am going to tell you that How you can improve the specific rankings of certain keywords for my App using ASO?

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So,Let's see that How to Improve App Store Keyword Ranking?

Optimization process for the app stores are also pretty much like the SEO, rather it is a bit more App marketing is also related to choosing the keywords. Your app will be shown on the search results, if and only if someone searches with the key phrases that you have specified. So, it’s pretty much hard to choose a perfect set of keywords for which your app will be displayed and this will require quite a lot of research to improve app store keyword ranking.

You need to use commas not spaces

There are a few common mistakes that everyone does is to use spaces between the keywords. If you do so, the app store will take it as a meaningless lengthy phrase which will be of no use. You need to use commas to separate one keyword from the other. Omitting the spaces will save you another thing apart from appearing as a lengthy keyword: The spaces are counted as characters, but commas are not. So you will be able to save the characters for your keywords.

And also do not forget to delete the spaces in between the keywords and the commas this will also save you some characters.

Omit the connectors and save some spaces

There are few words which are known as connectors: a, of, the, and, to, for, etc. There is no need to use these words while mentioning your keywords. It is very much useful to omit them and use them for some more keywords. But in some cases you will have to keep those words within the keyword if it is really that necessary.

Use digits not words

Do not use words to mention a number, use the number instead, this will mean the same for the app stores. Like: to mention 9, use the digit, do not write NINE.

Repetition is not good for app store keyword ranking

Remember not to use the same words or word phrases while mentioning the keywords. This will not do any harm, but can save you some space for the other keywords. The Same thing you can apply while mentioning the App name and IAP display as well.

Think and use short keywords

You need to understand what is good for you and what is bad. If you choose a long keyword it will give you exposure for that keyword only, but if you can choose 2 keywords of the same accumulative length then it will give you more exposure to the search results. This is very simple actually. The more keywords you have, the easier to improve app store keyword ranking. But while choosing a keyword. Do not choose any keyword which has a good traffic, you need to choose something relevant to your app.

Plurals can be used for App store optimization

Yes! This is a big difference between SEO and app store optimization. You see, in case of SEO the algorithm takes into account the combination of plural and singular words as your keywords, but in case of app store keyword ranking it does not work like that. Hence, you need to use the plurals as separate keywords. As there is a shortage of space for keywords, so for a particular keyword you need to research which one has a better traffic and you will have to put that form of the word in the keyword set.

Strong App name can be helpful

The most important part of naming an App is to know your keywords. You need to choose that keyword for your App name, which is most significant and relevant to your app or keyword set. Choosing the right keyword for the App name, can be very much useful for getting a higher app store keyword ranking.

Use every bit of space for keywords

Using every character space for keywords is very good, but when there are only 2-3 characters left, it is better to use the numbers rather than the characters. For example, your keywords set might contain ‘top arcade games’. Now you have 1 character left to use. So, you can write it as ‘top 5 arcade games’. So, this way it will give your app an extra edge over the others.

Conclusion

To improve app store keyword ranking it is very much necessary that you optimize your keyword set carefully and with patience. While editing the keyword set, make sure you do not cut out the most important keyword of yours. Use the full availability of keyword spaces and make sure to use them on purpose. This will definitely lead you to a better optimization of your keywords and a better ranking as well.

Also, if you want to improve app store keyword ranking, you need to be patient and pay attention to detail. For instance, when deleting a keyword, check and make sure you’re not losing good key phrases that use it. These tips will help you use all available character spaces to their fullest extent, getting you the best results within the limits we have as iOS developers.

Now we will learn that How to Find Right Keywords for Your Apps?

Keywords are one tactic to drive awareness to your app during the consideration and discovery phase. Good keywords are one of the on-page factors affecting ASO. In addition, app keywords optimization is one of the best app store optimization tips. Therefore, to promote your app, you first need to optimize your app keywords. Now, read the following post to learn about how to find right keywords for your apps.

Keyword and Its Importance

What is a keyword? Keywords are words or short phrases that you target when potential user types in the search bar to find your app. Generally speaking, keywords should be featured in app name/title, app description and keyword field as app names which contain keywords have 10.7% higher ranking than those do not.

There is just one problem: It is limited in app keywords as each app store only lets you use a certain amount of characters. This is the reason why it is so difficult to find the right keywords for apps, but necessary. So, how to find the right keywords for your apps?

What is a Good Keyword?

People who are new to ASO may choose keywords based on how many searches the keyword gets. However, that is absolutely the last thing that you should look at when choosing a keyword. Here are 3 factors to evaluate your keywords and teach you how to find the right keywords for your app.

Relevance: Your keyword should be related to your app. In other words, if there is someone searching for one keyword, while it is not related to your app. Even your app is ranking #1, how likely will they be to download your app? For example, there is an app ranking #1 for the keyword “cat”, and if you have a cat training app is amazing, but it is not specific enough. The app for the keyword “cat training” would be much better.

Competition / Rankings: It has no much impacts if your app is ranking beyond #300 for a keyword even it gets billions of searches a month. Because nobody is willing to scroll the phone to find it as he has to achieve that far in search results. What should you do? Just look for keywords that you can rank in the top 10 and make it in app title and app description.

Searches / Traffic: If the above 2 resources are similar, you need to choose the keyword based on the number of searches it gets.

Importance of Finding the Right Keywords

How to find the right keywords for your apps? Most people prefer to use keywords search to discover new apps or find apps whether they have heard about or not. They would like to show their intention by typing into the Store search bar. If you want to attract the audience to find your app easily, you had better fill keywords in the app title and description which match the user’s keyword search terms. With this method, it will strongly push your message same as showcase your app to the relevant audience.

If you want to attract the audience to find your app easily, you had better fill keywords in the app title and description which match the user’s keyword search terms. With this method, it will strongly push your message same as showcase your app to the relevant audience.

Tools to Find the Right Keywords (Tools for App Keywords Optimization)

Luckily, there is no need for you to guess your keywords. So, how to find the right keywords for your app? Keyword tools will help you to find an amount of relevant keywords. There is a simple way to find what are the most popular keywords related to the topic of your app.

To get more specific guide about these app store keywords tools, read this post.

These tools aim at helping you to find out the keywords you need, figure out some of your competitors’ keywords and suggest you new ones and more also will give you app keywords optimization suggestions. Like we search something on Google, you’ll see the list of suggested/related terms when you type your query on App Store search bar. You can tap on any of those suggestions to quickly perform the search. Do your research on which tools fit your needs and budgets, and then see which ones work best for you.

Conclusion

Keyword optimization is not a one-time thing. It’s an ongoing process that needs your continually test and optimization. Keep experimenting and you will continue to stay relevant in organic search.

Each keyword tool will have its own advantages for measuring competition and searches. Keep patient and make full use of them. Keyword research will help your apps identify with a wide range of potential opportunities to attract more installs and drive more traffic.

If you don’t know how to find the right keywords for your apps, you can also choose the professional app keyword optimization service from the best app optimization service company.

I think that it would help you,Thanks.

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