What are some good ways to promote free Android apps? Does it make sense to use affiliate networks for free apps?
Hi there !
When you develop a mobile app, you want to reach out to people. You want them to find it and talk about it. However, this can be as difficult as developing the app itself. There are many ways to promote your app, which include both paid and free techniques.If you want to get Best Mobile App Promotion paid techniques with very cheapest cost so click here. However, it is not always essential to spend money to get the desired number of visitors and downloads.
Mobile apps are gaining internet popularity and there seems to be an app available for every possible purpose. Designing apps is a lucrative business and the creative mind will never lack for new and innovative ideas. If you are this person you must learn how to effectively promote mobile apps in order to have the best opportunity for success.
The internet is an extremely large, effective marketing entity. You must be able to establish a network of platforms which work synergistically in order to promote mobile apps to the greatest possible number of customers. Promotion can’t be a haphazard effort. It must be well planned and meticulously executed. You are facing a plethora of competition on the web so your product must stand out from the crowd.
There are many possible ways to promote mobile apps. Having a unique product will not guarantee its success. You can offer a mediocre product with the right marketing campaign and experience unheralded success. The following list gives marketing strategies which have proven to be highly effective when it comes time to promote mobile apps.
1. App Store Optimization
This is simply the first rule of promoting your app and focuses on the app’s presence in the store. The interesting thing about app store optimization is that you can do it on your own without having to spend anything. Conduct keyword research to find the best keyphrases to target. Create a winning copy for the description and use the keywords in it. Also create an eye-catching title, and add screenshots and a video. Ask your users to rate and leave reviews.
2. Create a Dedicated Website
Create a simple dedicated website with one or two pages to describe your app in detail. Google Play Store and the App Store limit the number of words you can use to describe your app. A dedicated site gives you all the freedom you want in order to tell people about your app.
In fact, every app that’s developed should have its own website. If people need more information about your app after visiting your app store page, they should be able to click on a URL to reach the dedicated. Creating a website may cost you, but there are many hosting solutions that make it almost free. You can create a site yourself using easy-to-use templates.
3. Promote your App Using a Blog
Blogging costs no money and allows you to create rich content that can significantly boost your app’s online presence. The returns can be much more than increasing the number of app downloads.
Guest blogging is another strategy. You can increase your app’s visibility while sharing your niche-based knowledge.
4. Leverage the Power of Twitter
Twitter may not be as big as Facebook, but the level of engagement it can offer is one of the highest among all social networks. There are also many tools that allow you to build a larger Twitter following. You can set the rules for following, un-following and retweeting.
You can also integrate Twitter Cards into your shared content related to your app. This will help in engaging your target audience with your content, driving more traffic to your app store page and increasing the number of downloads. Even with promotion on Twitter it is important to churn out high quality content. The more value you can deliver to your target audience, the more people will want to know about your app.
5. Facebook
Facebook is a social network no marketer can afford to ignore. No matter what demographic you want to target with your app, this is a social site where you can find everyone. With the numbers almost touching 1.8 billion active users, make sure your app has a presence on it. Use the following tips:
- Create a page for your app
- Visit app-focused community where you can promote your app
- Get feedback from people interested in your app
6. Email Marketing
Email marketing doesn’t mean investing in expensive email marketing services. All you have to do is create lists of potential clients and reach out to them with your app. Use your app’s website to collect as many email addresses as possible. Regular and useful email messages can help build relationships and get people to use your app.
7. Use Pinterest
Visual appeal is an important element in promoting your app. Pinterest is one of the best sites to reach your target audience with the visual content from your mobile app. You can post a wide range of photos on your app’s Pinterest account. This can include screenshots from within the app, blog images, and even infographics. Hold contests and post photos of your happy users.
8. Submit App for Reviews
Another strategy to promote your app for free is to add it to as many app review sites as possible. The more reviews you have off your app store page, the more backlinks you will have. This will further help in boosting your app’s rankings in both search engine results and app store search results.
Because so many other apps will be competing for reviews, you will have to be relentless when pursuing. It is a continuous process and you should always try to reach out to more such sites. It will be even better if you get reviewed on niche-focused sites. This will help you drive more targeted audience to your app store page.
When you submit your app for reviews, it also helps get more exposure. As and when people realize that you have a high-quality app, they will promote it by reviewing it positively. This will increase the number of downloads you get. You will thus be able to establish relationships with both the review sites and people.
9. Commenting
Look for articles online which are related to your niche. Comment on these articles and blog posts to interact with the authors and other people with similar interests. You can include a reference to your app whenever appropriate. Look for sites with large volume of traffic. Not only can this help drive more traffic to your app’s page, it can also mean getting more targeted users.
Most tech sites will have some articles relevant to your niche. Interact with others and try to provide solutions. The more value you can deliver, the more likely people will be to try your app.
10. Create & Promote Demo Videos
You can create demo videos of your app’s functions and main features and promote them everywhere. A video can showcase much more than textual information. The videos can be posted on your app website, app store page, the app blog, and your social networks. The more people it reaches, the more the number of downloads you can generate.
App Store Optimization
People who visit the app store are bombarded with many thousands of available apps regardless of what they are searching for. The problem which the regular customer encounters is the confusing array of similar products. Many will perform the same function. One question becomes what can I do to inspire the potential customer to choose my app rather than one which my competition offers?
Visual appeal is a wonderful tool to use to promote mobile apps. Customers will stop at the product which does the best job of capturing their attention. They will only begin to look at the write-up after they have settled on the image which they like best. The write up must be good but it will not engage the attention of the viewer as much as a picture.
Apps are arranged according to established criteria. Customers who enter the keywords which apply to your app will look at the first few lines listed. For better rankings you will need to take the following steps.
- Use your main keyword in your app title.
- Carefully choose your keywords before you enter them to insure that every possible combination is available to your potential customers.
- Tailor the description of your app to the customers whom you wish to attract. You will never be able to reach everyone. The targeted approach will get the news of your app to the people who need it most. A detailed description will insure that you get the right traffic for optimum exposure.
- Evaluate the reach of your app and change the language and design to match those of your most likely customer base. If your customers are more than likely to be German for example, You need to speak to them in their native language and use symbols which they will readily recognize and identify with.
Buy App Reviews
Positive app reviews could very well be the best possible way to market your app. Customers will get a visual representation of what others think about it. This saves them the problem of having to read through your description as well as those of all of the other apps which they may be considering. People are very easily influenced by the perceptions of others and will make a quick decision based on positive reviews. A positive review is similar to the best word of mouth accolade that a customer can give.
Build a Microsite or a Teaser Website
These sites will allow you to promote your app in many different places on the internet. It’s primary purpose is to draw attention to the app. You can use them to showcase its convenience and capabilities. You can also use them to build a mailing list for correspondence, or to send traffic directly to your app.
Start a Blog
Blogging is a wonderful marketing tool which will garner targeted traffic to your site or app when you do it correctly. The beauty of your blog is that you post whatever you feel, whenever you want. Posts should be informative and pertain to the niche of people which will most likely have a need for your app. Information seekers should be able to follow a link to it or download it directly. A good informative blog will attract potential customers multiple times. You may want to establish a separate blog or attach it to your website.
Use Social Media
Social media has accounted for the success of many different new products. You need to build support for your app by establishing your brand on social media sites such as Facebook, twitter, LinkedIn, Google plus, periscope, and YouTube.
The beauty of social media is that it gives you personal interaction and provides your customers with up to the minute information. Many social media platforms allow you to post short informative videos about your product. Remember the friendly approach is best for social media. Post content in your social media accounts on a regular basis.
Submit your App to App Review Websites
App review websites can do more to promote mobile apps in one day than you can do in months. Be sure to study their requirements for inclusion and pitch them carefully. If you are accepted it will be well worth the time that you spent seeking it.
Post to Forums
Forums are a wonderful place to find like minded people to promote mobile apps to. Find forums relevant to your app and use them as a third person who has tried it and found it to be exciting. Interested customers will see you as a subject matter expert and begin to ask you questions. Satisfied customers will quickly spread the good news and increase it’s popularity.
Conclusion
These 10 tips to promote mobile app for free are widely-used. It doesn’t matter whether you have an iOS or Android app, all apps need to be promoted using similar strategies. The rules of app store optimization can slightly vary between the App Store and Play Store, but off-store promotion is almost similar. Remember, this is a continuous process and you will learn which strategies deliver the best results and will have to keep adapting to them.
I hope that it would help you,Thanks.
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