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SKwar is a performance based Mobile advertising agency. We specialize in app monetization and user acquisition.Founded in 2009 by a team of experts in the online and mobile advertising industry, SKWAR is rapidly growing to become one of the top Mobile CPI agency. Our dedicated team of experts help both advertisers and publishers maximize their revenues and achieve the best result.It is a trusted name in android industries since last 9 years.We are one of the worlds largest company who provied promotion for android and itune applications with multi type of services like Usa high retention Installs , Installs by keyword search, GEO Target etc. Advertisers can run the campaigns on CPI, CPA, CPM, OR CPC Basis.We allows you to advertise your Applications with millions of active users. Promote your business applications quickly. We are always known for our best results and the best facilities. Availalble 24x7 Live support by dedicated account manager. He We will keep suggesting to you the best way for your mobile application.

If you are marketing an Android app or game, you will know very well about the importance of its visibility in the Google Play store, which features millions of apps with a number of rivals that increases every day. If you are not in front of your competition, you won't get any attention and you won't generate profits. So you need an effective Android app promotion strategy that is proven to work without the guesswork. That's where our company comes in. We cooperate with the top incentive advertising networks to provide you with a guaranteed Android promotion on (CPI) basis.We are one of the worlds largest company who provied promotion as high impression in CPI for IOS Applicatoins. We allows you to advertise your Applications to millions of active users.Promote your mobile apps and applications quickly. At Skwar you can - Buy App Installs - Buy Android Installs, Buy iOS Installs at Affordable Price starting at just $0.05 per Install. Promote your Android / iOS App on CPI, CPA, CPE, CPC, CPM, CPV basis. Get Real Installs from Real Users & Real Device with FREE Country Targeting.

We provide both standard and high retention app installs. The standard retention campaigns are fast and very affordable making them perfect for new apps or games that require immediate exposure as fast as possible for good early rankings. The high retention campaigns are more effective but slow in nature because users who download your app or game must keep it for three days at least in order to qualify as one install. Furthermore, with our incentivized app installs service, you can target various countries and real users at fair affordable rates. Our advertising networks can deliver thousands of unique installs per day if required, pushing your app towards the top ranking

If you are an android developer then this is the Best Mobile App PromotionCompany for you to boost mobile app installations all over world. SKWAR is the open cross - promotion android apps developer community, where you can get app installs | buy app Installs or buy app rating & reviews, multi features like boost app downloads for market your app from a single dashboard. We are the fastest growing company in the marketing and advertising industry. We are always ready to help you with patience and care. It is our ultimate goal to promote your apps to top charts by app store optimization.

Our Service for Marketing

Get human incentive or none incentive installs on CPI-CPA-CPM-CPC-CPL Basis.

Unique Features Of Our Android App Marketing

High Rentention

High retention campaigns state that users have to keep your app on their device for at least 3 days before their install is counted as a successful conversion.

Geotargeting
You can target your marketing campaign worldwide or you can target it towards specific country or set of countries. This will ensure the best possible results.

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Top Rankings
With our guaranteed service and high retention installs, you will get all the exposure you need to rank your app on top of Google Play for your targeted keywords.

Very Affordable

Our pricing and packages are all affordable and suitable for all businesses. We offer many packages that can meet your assigned marketing budget.

Fraud Prevention
Our technology identifies abnormal clicks, devices and installs data. We take security very seriously. As a result, you won't ever pay for fraudulent installs or downloads.

100% Guaranteed
All of our packages are 100% guaranteed as you will only be charged per install. It is a Cost-Per-Install (CPI) marketing model that is properly tested and proven to work.

Detailed Reports
Every order comes with detailed reports and frequent updates. You will know precisely how your campaign is going. The stats can also be tracked from Google Play.

Keyword Search Optimization

Increase your app’s KCN (keyword covering number) and rank position in App Store search results

App Store Ranking Boost

Rank your app to top, increase app’s exposure in App Store and build app’s brand awareness

High Quality Traffic Acquisition

Drive 100% real new users to your app, and deliver large volume of CPA in a short time

Free ASO plan analysis

Customize the best ASO plan for your app and we do it for free to get best app optimization

How to Improve Your App Ranking in the App Store

Users have so many apps to choose from when they visit the App Store. Therefore, it can be hard for your app to stand out, especially if you are a new company with no established apps. App ranking has a big role to play in this because your app has more chance of being noticed if it has a higher ranking. There are a number of things that you can do to improve the ranking of your app and all of these are just as important as carrying out SEO for your website.

Know What Your Audience Is Looking For

You can’t get hifg app ranking if your app does not provide any value to your users. You should already have a good idea of what group of people your app will be targeted towards and so you should think about what these people will be looking for from your app and ensure that these needs are met. You can look at apps that are similar to yours to see how they help the user and incorporate this into your own app. If you have an existing customer base then you may want to ask them to trial a test version and give their feedback before the app is put for general release.

Get the Right Title & Description

The title of your app is the thing that people browsing the App Store will see and so it needs to effectively convey what your app is all about. Similarly, you need to make your description shortto ensure app users can easily find out what the app can do for them. If people cannot immediately know what your app will do and they have to hunt for this information then it is likely that they will just move on to another app. If you do not have sufficient numbers of people using your app then your ranking will be affected.

Read the post App Store Optimization Tips to learn how to get the right title and description.

Choose Your Category Carefully

Most apps can fit into a number of different categories and so you will need to decide which one yours will rank in. By making the right choice you can significantly improve your rankings. If you choose a category that has a very broad scope then there are going to be potentially thousands of apps here that you need to rank higher than. It may be a better idea to choose a more obscure category where there is less competition but where your app is still relevant as you are more likely to rank highly here.

Encourage Users To Rate Your App

If you have consistently high ratings from users then this will have a positive impact on your ranking. If you want to get a high rating, you need to think about when you are going to ask for the app to be rated. If your app is a game, for example, you may choose to ask them to rate their experience when they have just completed a level as they are likely to respond more positively. At the other end of the scale if the user has just encountered a number of problems with the app, then you can probably expect to get a low rating.

Keep Updating Your App

In order to keep your app relevant to users, it will need to be updated on a regular basis. This does not have to be a huge update every time but your users will appreciate new content when it is there. Updating regularly can also help to fix any issues that are related to bugs which can detract from the user experience. Many of the top apps update every two weeks or so just to ensure that things are still running smoothly.

Conclusion

Ensuring that you have continuously high app rankings in App Store will mean that this is something you need to keep looking at. It is almost certain that your competitors will constantly be trying to improve their own rankings and this can push you further down if you are not doing the same. It may not be something that you need to look at every day but you need to make some specific time in your schedule to assess how your app is ranking and then working on this as necessary. Remember that a higher ranking will lead to more people using your app so it is something that needs to be treated with the highest priority.

10 Best Ways to Promote Mobile App for Free

When you develop a mobile app, you want to reach out to people. You want them to find it and talk about it. However, this can be as difficult as developing the app itself. There are many ways to promote your app, which include both paid and free techniques. However, it is not always essential to spend money to get the desired number of visitors and downloads. Here are 10 ways you can promote mobile app for free.

1. App Store Optimization

This is simply the first rule of promoting your app and focuses on the app’s presence in the store. The interesting thing about app store optimization is that you can do it on your own without having to spend anything. Conduct keyword research to find the best keyphrases to target. Create a winning copy for the description and use the keywords in it. Also create an eye-catching title, and add screenshots and a video. Ask your users to rate and leave reviews.

2. Create a Dedicated Website

Create a simple dedicated website with one or two pages to describe your app in detail. Google Play Store and the App Store limit the number of words you can use to describe your app. A dedicated site gives you all the freedom you want in order to tell people about your app.

In fact, every app that’s developed should have its own website. If people need more information about your app after visiting your app store page, they should be able to click on a URL to reach the dedicated. Creating a website may cost you, but there are many hosting solutions that make it almost free. You can create a site yourself using easy-to-use templates.

3. Promote your App Using a Blog

Blogging costs no money and allows you to create rich content that can significantly boost your app’s online presence. The returns can be much more than increasing the number of app downloads.

Guest blogging is another strategy. You can increase your app’s visibility while sharing your niche-based knowledge.

4. Leverage the Power of Twitter

Twitter may not be as big as Facebook, but the level of engagement it can offer is one of the highest among all social networks. There are also many tools that allow you to build a larger Twitter following. You can set the rules for following, un-following and retweeting.

You can also integrate Twitter Cards into your shared content related to your app. This will help in engaging your target audience with your content, driving more traffic to your app store page and increasing the number of downloads. Even with promotion on Twitter it is important to churn out high quality content. The more value you can deliver to your target audience, the more people will want to know about your app.

5. Facebook

Facebook is a social network no marketer can afford to ignore. No matter what demographic you want to target with your app, this is a social site where you can find everyone. With the numbers almost touching 1.8 billion active users, make sure your app has a presence on it. Use the following tips:

6. Email Marketing

Email marketing doesn’t mean investing in expensive email marketing services. All you have to do is create lists of potential clients and reach out to them with your app. Use your app’s website to collect as many email addresses as possible. Regular and useful email messages can help build relationships and get people to use your app.

7. Use Pinterest

Visual appeal is an important element in promoting your app. Pinterest is one of the best sites to reach your target audience with the visual content from your mobile app. You can post a wide range of photos on your app’s Pinterest account. This can include screenshots from within the app, blog images, and even infographics. Hold contests and post photos of your happy users.

8. Submit App for Reviews

Another strategy to promote your app for free is to add it to as many app reviewsites as possible. The more reviews you have off your app store page, the more backlinks you will have. This will further help in boosting your app’s rankings in both search engine results and app store search results.

Because so many other apps will be competing for reviews, you will have to be relentless when pursuing. It is a continuous process and you should always try to reach out to more such sites. It will be even better if you get reviewed on niche-focused sites. This will help you drive more targeted audience to your app store page.

When you submit your app for reviews, it also helps get more exposure. As and when people realize that you have a high-quality app, they will promote it by reviewing it positively. This will increase the number of downloads you get. You will thus be able to establish relationships with both the review sites and people.

9. Commenting

Look for articles online which are related to your niche. Comment on these articles and blog posts to interact with the authors and other people with similar interests. You can include a reference to your app whenever appropriate. Look for sites withlarge volume of traffic. Not only can this help drive more traffic to your app’s page, it can also mean getting more targeted users.

Most tech sites will have some articles relevant to your niche. Interact with others and try to provide solutions. The more value you can deliver, the more likely people will be to try your app.

10. Create & Promote Demo Videos

You can create demo videos of your app’s functions and main features and promote them everywhere. A video can showcase much more than textual information. The videos can be posted on your app website, app store page, the app blog, and your social networks. The more people it reaches, the more the number of downloads you can generate.

Conclusion

These 10 tips to promote mobile app for free are widely-used. It doesn’t matter whether you have an iOS or Android app, all apps need to be promoted using similar strategies. The rules of app store optimization can slightly vary between the App Store and Play Store, but off-store promotion is almost similar. Remember, this is a continuous process and you will learn which strategies deliver the best results and will have to keep adapting to them.

You should have knowledge that What Will Make Your App Ranking Drop?

Your app’s ranking in the app store searches will determine the number of downloads and the resulting revenues. There are many factors in play that determine your app’s rankings. It is not uncommon for app developers and marketers to see their apps suddenly dropping in the rankings. If you notice such a change, here is what will make app ranking drop.

1. Changes of App Store Ranking Algorithm

Both Apple and Google keep updating their app ranking algorithms every once in a while. So your app’s drop in rankings could be triggered by these changes. The changes could be made to one or more factors such as those involving the keywords, downloads, or ratings and reviews. The changes in rules will have an impact on your app ranking and you will have to make adjustments to regain the rankings.

2. Your App Lacks the Desired Quality

Most often app marketers achieve high app ranking initially due to their promotional campaigns. Eventually, it is not your marketing efforts that sustain your app’s high ranking and success in the long-term. It is quality and satisfied customers that maintain ranking and drive success in the long-term. So the drop in your app’s ranking after the initial surge could be because your app is getting uninstalled due to quality or user experience issues.

As an app developer/marketer it is important to understand that low-quality apps don’t have a long lifespan. It doesn’t matter how much money you throw at promotion or how many hours you spend, they will start dropping rankings after some time. Both Apple and Google have effective algorithms that can mark out apps that don’t meet the customer satisfaction standards. So if you notice drop in rankings, make sure to check the feedbacks, reviews and ratings. It could be a quality issue. Sometimes the issue is related of an important feature and a tweak and an update release can help address the issue.

3. Drop in Post-Download Engagement

You may have created an excellent app, but lack of post-install engagement can be a factor that causes drop in rankings. This has especially been experienced by many iOS app developers. If you are focused solely on driving more and more installs, but fail to deliver a more meaningful and satisfying user experience after the installation, it could result in your app losing its rankings.

Make sure you create an app that engages your customers. App marketers must continue build a rapport with their users even after the installation. It is recommended to create and update fresh and engaging content on a regular basis. It should give your users a reason to keep returning and using the app regularly. You should also follow these good practices:

Besides, the app’s quality is also an important factor that keeps your users coming back to use it regularly. You can also use push notifications to get them back.

4. Competitors

It is not just you who is trying to promote your app and reach the top rankings. Your competitors too are always innovating to get there. So a drop in your app’s ranking could also be because your competitors are implementing more effective strategies. If for a keyword one app’s ranking increases, the ranking of other app will go down. So one of the reasons why your app could be declining in ranking is due to your competitors’ apps doing well.

This is the reason why the process of app store optimization is a continuous one. It is not a one-time deal. You have to keep learning and make adjustments to ensure that your app maintains its rankings. Remember that no app is ever optimized to the full. The competition is also constantly working to improve and so should you. So this could also be a reason why your app’s ranking may be showing a decline.

5. Keywords

It is also likely that you are seeing your app ranking drop because you are tracking the wrong keywords. It is likely that you are overlooking “natural language” your target audience is using when typing or speaking into their device. It is no longer just about the one or two-word keywords.

The drop in your app ranking could be due to the reason that you are sticking to the old strategy of tracking relevant keywords. You may be losing on rankings because your keyword strategy is obsolete. It is highly likely that you are ignoring the point that more people now use long-tail keyphrases when searching for apps. So make sure to update your keyword strategy if you notice a decline in rankings.

6. More Uninstalls or Less Retention

Whatever the reason, if your app has high number of uninstalls it can be a big factor why you are losing ranking. Find out what your app’s retention rate is and determine the reasons why you are losing users. Address the issues to maintain the retention rate to boost your rankings.

7. Falling Average Ratings

Ratings play a significant role in your app’s ranking. If the average rating falls, it could be the reason behind your app losing its rank. Users may be concerned about a bug that you haven’t addressed. It could be due to poor user experience or some other reason. Determine the reason and fix the issues to ensure that your ratings don’t fall further.

Conlusion

These are the common reasons why your app’s ranking could drop. However, depending on your particular situation, there could be other rare factors which are at work driving your ranking down. As a general rule you should create high quality apps, conduct proper keyword research, deliver excellent user experience, and ensure post-download engagement. Besides, keep in mind that app optimization is a continuous process where you keep learning and making changes to improve the user experience and ranking. Remember, as long as your targeted user is satisfied you will be doing a good job with your app.

I hope that it would help you,Thanks.

For more details visit at: www.skwar.com

skype :- simo.pal1

Email: skwaragency@gmail.com

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